The City of London Essay Example for Free

The City of London Essay London is the capital city of United kingdom and it is considered as the chief city of British Commonwealth. It is considered one of the greatest and oldest centers of finance, industry and culture in the world. The city is also one of the largest in the world (How stuff works, par 1). It is preparing to host 2016 World Cup and for that matter, it is crucial to know what is behind the magnificent city of London. This essay seeks to explore on aspects that characterize the city right from its geography, history, culture and political jurisdiction. London is located at latitude 51.30’ north and longitude 0. 70 west. It is situated in Lambeth; south East of England in United Kingdom (Maplandia, par 1). The city is 2. 6 square kilometers (Easy expert, par 2). It also lies on the Thames river about 40 miles from the North Sea (How stuff works, par 2). Roughly, the river divides the city into two equal parts and it is on two hills on the bank north of Thames (How stuff works, par 2-3) . The river’s embankments are in central London. Along the great bend of the river, is the Victoria embankment. Other embankments include the Albert and Chelsea which are further upstream. This river is characterized by great bridges for example, Tower, London, Westminster and waterloo bridges (How stuff works 1, par 7). Geographical Features London has so many natural areas throughout the city. For example Meadows such as Kellaly; forests such as Meadow lily woods and Medway valley heritage forest; Wetlands like Westminster ponds among others. Moreover, it also harbors 22 kilometers paved paths for bikes along the Thames River (Tourism London All, par 1). Political jurisdiction The corporation of London is the one that administers the city headed by the Lord Mayor. The Greater London has 33 boroughs with the inner one having 14 and the outer London having 19 boroughs. The greater London has an elected mayor with an assembly and it is also the administrative entity in England (Britannica Encyclopedia, par 2). The city is governed following feudal system of government. The body that is involved with decision making is the court of common council which has 100 members who are elected directly from 25 wards in the city. This council meets every four weeks but committees meet more regularly. They have committees concerned with finance, education, policy and resources, planning and transportation. Some committees have members who have no voting rights in the corporation and are members because of their specialist expertise. The overall leader is the historic Lord mayor but the policy and resources committee’s chairman represents the body to the media (Stevens, par 6-7). The representatives of the boroughs form the assembly of the great London which boasts of its own constitution (Easy expert, par. 2). For one to be eligible for elections, he or she must be a free man in the city. Elections are not based on political parties. There is also the court of Aldermen where each ward elects one Alderman adding up to 25 Aldermen. The office of the Aldermen has diminished significance and today, they just discharge judicial function as magistrates and are also allowed to sit in the court of common council’s committees with no allowances (Stevens, par 10). Origins of This Great City The origin of London can be dated back to 43 AD. Before Romans invaded the land, no permanent settlement existed but only River Thames flowing surrounded by small islands of gravel and sand. When comparing the population of mosquitoes and people, the former were many (Britain express, par 1). London has been inhabited for more than 5000 years but it was only characterized by marshes and forests instead of a city. The city itself was started by Romans about 2000 yeas ago but originally, they called it Londinium. During the invasion, they landed in Kent and passed through River Thames sailing upwards. They knew the strategic importance of the river in controlling the crossing point at the river. So, they built on the north bank, a settlement. They carefully chose two spots in two hills, which were small and where the river was narrowing, and built a bridge. This is the London Bridge that is known today. They brought up buildings, a port and streets and they named the settlement Londinium which became the capital city of the Roman Britain (Barrow, par 2-3). The original London could only last for several years, little more than 10, and the ships could reach there making the city to become a trading center (museum of London, par 4-5). The bridge was very significant as it was the center for the road networks that sprung up from the crossing place, and thus it allowed the movement of the troops to be fast (Britain Express, par 4). The city later grew into a great trading center and by the second century AD, in the middle, the city had the largest town hall, a temple, and a governor’s palace among others. The Romans built a wall around 200 AD, surrounding the city and this defined the shape and size of London over a millennium. The area which was surrounded by the wall, is the one that is called ‘The city† (Britain Express, par 7-9). Urban And Street Patterns Prior to World War 2, London was characterized by very few buildings which were more that 6 stories high but today, the buildings with 20 stories and above can be found, for example, the towers of Barbican are 40 stories and above. The tower of Canary Wharf rising 80 stories and an office building, east of central London in the dockyards is the longest structure in Britain rising 800 feet high. The square of Trafalgar is in the west of the city, near the Thames River. Two large fountains can be found in the square and Admiral Lord Nelson’s statue; this square has been used mostly for celebrations in the city (How stuff works 1, par 7-9). The London streets follow bends and twists of the river and the Roman walls which have long disappeared. The current through ways came originally from the village lanes that existed there before. Strangers get confused most of the time because, these streets may have their names put in different places. One name may be found on one side of a street inter-section or a square and the other one will be found on other side. Contrary to streets in America, London roads have no numbering system which is logical and this makes it difficult to navigate through the streets. To learn the routes will take sometime (Geographers A-Z Map Company, par 1). When it comes to transportation system, it mainly consists of bus lines, surface and underground railways. The main railway stations include: Charing Cross, Waterloo, Paddington and Victoria lines. Two fifths of the city’s railway system covering 250 miles, is made up of London subways. The underground system is made of brick tunnels below the surface. The First line was made in the year 1863 but later, so many of them developed, built in deep tunnels lined with metals which are often called tubes. London boasts of three international airports and these include: Heathrow and Gatwick which is adjacent to the main railway line from London to Brighton. The third one is Stansted which is in the north east of the city (How stuff works, par 1-3). The London’s tower is a complex of buildings sitting on an 18-acre land. The walls and the grounds are on the Thames River, east side of the city. Mostly, the crown jewels are usually on display here. Yeomen warders in uniforms dating back to 16th century are usually used to guide visitors around the complex. Next to it is the mansion house which has been in existence since the 16th century and this is the place where the Lord Mayor of the city resides. North of this house stands Guildhall which was put up in the 15th century (How stuff works 5). South west London, rises a cathedral called St. Paul’s which was designed by Sir Christopher Wren. This church is among the largest in the world. The duke of Wellington and Lord Nelson are buried there. On the west side of the cathedral, there is a street called Fleet Street which was once, the center of newspaper publishing in Britain (How stuff works 4, par 2-5). Just next to it is the knights’ templar medieval headquarters which also harbors the courts’ inns, law schools and legal associations. The Fleet Street merges forming a strand which leads to the west and Westminster. Buckingham palace is situated in this place and it hosts the London sovereigns. Westminster Abbey is also found there and this is where the monarchs are crowned. 8 acres of land around this place is covered with the parliament building and one thing that distinguishes it from other buildings it is its famous clock tower, the clock having a bell called â€Å"the Big Ben†. The Lambeth place is just across Thames from the parliament and this is where the Arch bishop of Canterbury resides (How stuff works 4, par 2-5). White Wall is found between the parliament and the square of Trafalgar . White Wall is a street which is bordered by government buildings. Another one is called Number 10 Downing Street found in the west of the White Wall and it is the prime minister’s home. The district of West end theatre is also found there between Piccadilly Circus and Trafalgar square and it is London’s world renowned theatre district which harbors more than a 100 theatres. Soho is also found in the North and it is known for its famous foreign restaurants and entertainment sites. Mayfair is found in the west characterized by residential areas, hotels, department stores and embassies, which include the US embassy that is found on the Grosvenor square (How stuff works, 5). West end hosts London largest parks. Regents Park can be sighted there and it is on 472 acres of land. It has a lake, open air theatre, a rose garden and the London zoo. Another park, Hyde Park is also found there. It sits on a piece of land of 360 acres which includes a lake called Serpentine. Marble Arch and bridle path which is called Rotten Row . The speakers’ corner is also found there. Kensington gardens with 275 acres of land adjoin Hyde Park on the west and this is where Kensington palace can be sighted which also hosts the Albert memorial and Peter pan’s statue. Short distance towards west of central London, botanic gardens of the royalty can also be found especially in Kew (How stuff works 5). Major Buildings And Landmarks In London The first major building in city is the tower of London, a prominent building for over 900 years and attracting tourists from all over the globe. The tower serves the royalties as a palace and a fortress. Ironically, it is also a place where executions take place and jailing of law defaulters. Royal mint, arsenal, menagerie and jewel house are also found here (Barrow, par 1). One of the oldest buildings and the most important centers for religion is the Westminster Abbey. This palace has been used to burry so many queens and kings and there commemoration ceremonies are usually done there. It was founded by Edward the confessor who was later made a saint. Parliament houses are also found in the palace of Westminster. Buckingham palace has 600 rooms and it is surrounded by a 40-acre garden with 40,000 tulips (Barrow, par 6-10). The Canary Wharf is the tallest building and it is part of the dock lands in London. The Canary is estimated to be 244 meters high and stainless steel has been used o cover it. Another major building is St Paul Cathedral which was built 604 AD but it was later re-built twice after being burnt down twice. The current one was built in 1675 and 1711 . The other monument is the O2 millennium dome which is the largest one in the world covering 180 acres with 320m diameter and the height of 50 m. It also has support towers of about 100 m high. It was built to commemorate the new millennium and it sits on the Greenwich meridian, longitude 0 degrees. Another one is the London eye. It is one of the London’s modern landmarks, made up of the biggest ferries wheel in the world and it can carry passengers of about 800 in number at a time. Its highest point is about 450 feet and it provides a view that goes covers 25 miles (Barrow, par 10-18). In addition, 30 St Mary Axe was opened in 2004 and it was known as Gherkin because of its oval shape. It is very visible especially when traveling from different places into London. The outside of the building is made of 24,000 m square glass whish has been arranged in panes that are diamond shaped. Other monuments include the monument of Trafalgar square which was put up in commemoration of the great fire of London which happened in 1666; the tower is 62 meters high. It is just next to Pudding lane where the fire began in the bakers shop. It is also characterized by 311 stairs to the top and one can use it to view London (Barrow, par 18-24). Other buildings include: One Canada square, Tower 42, Millban tower, St. Paul’s cathedral, Tate modern, St. Pancras chambers, Royal courts of justice, St. Brides church, BT tower, Wembley stadium, Centre point, the Lloyd’s building, Westminster cathedral, the Ark and Christ Church Spitalfields (Emporis Corporation, par 1). London Industries London’s industries form the crucial part of the economy. The industries come in form of manufacturing, aircraft, ship building, and food processing including the chemical industries, offering employment to so many people. These industries comprise of both small and large scale industries and mostly, different business communities are involved in boosting the growth of these industries though the manufacturing one is the largest sector of London’s economy (Maps of world, par. 1-2). Of all the laborers in London, 16% are found in the manufacturing industry. The leading industries in London include: chemical, electronics, cable manufacture, food processing, vehicle manufacture, and ship and aircraft building. The names associated with aircraft industry include Sopwith Aviation Company, Fairey aviation, Handley Page, Green Engine Co. and Lucas Rotax among others (Maps of World, par 3-4). Vehicle industry is one of the most recognized industries in London and it is associated with companies such as Ford of Britain, Dagenham, Park ward, Power Drives among others. Those companies that deal with cable manufacturing include: British Insulated Callender’s cables, Siemens, North and Woolwich among others. Food processing is associated with companies such as Pura Foods, Park Royal, The Smith’s Snack Food company and the list is endless (Maps of World, par. 4-7). When it comes to ship building, the companies include; Woolwich Dock Yard, Samuda Brothers, Scott Russell and so on. Companies associated with chemical manufacturing are; Hackney Wick, Liford photo, Sir William Henry Parking etc. Lastly, is the electronics industry which is associated with companies such as Ferguson Electronics Racal, Plessey, Bush Radio and so on (Maps of World, par. 7-10). These companies vary in the number of the workers employed by each. This is given below in percentages: Manufacturing 16. 2%, trade 14. 7%, educational services 9. 7%, health care and social assistance 13. 5%. Accommodation and food services 5. 8%, finance and insurance, real estate and leasing 7. 3%, agriculture 1. 8%, transport and ware housing 3. 8%. Public administration 3. 0%, construction 4. 7%, business building 4. 8%, information, culture and recreation 4. 2 % and lastly, professional, scientific and technical services 5. 7%. Other industries which are not included amount to 4. 0%. All these companies are under the administration of London chamber of commerce and industries (Maps of World, par. 12). Tourism sector The Londoners benefit mostly from tourism especially in regards to economy and social aspects. It boosts employment rates generating huge income. The businesses have also benefited so much. 10% gross value in London is from the sector and it also employs 13 % of all the workers in London. The city has a record of getting tourists from other parts of the world more than New York, Las Vegas and Sydney. It also attracts these tourists more than any European state (Government Office for London, par 3, 4). Tourism sector generates 2 billion pounds yearly in West London; 14. 7 million tourists who make daily trips to the same region and 5. 4 million tourists visit attraction sites in East London yearly (London’s Councils, par 1). Cultural geographical aspects of London London is a diverse cultural centre and an international one for that matter. It harbors so many museums, theatres and art galleries, cinemas which offer entertainment of first class level to 300 nationalities and above. The architecture of this city offers the diversity and the historical buildings. Six of London cultural landmarks include: the tower of London, St . Margaret church, Palace of Westminster and the Westminster Abbey and last but not list, the Maritime Greenwich (Europe Cities, par 1-2). When it comes to language, London is considered a multi lingual city. It has 300 different languages within its boundaries which are often spoken. The city has proven that, compared to Europe and New York, it is the most cosmopolitan city with its internationalism (Buncombe and Mac Arthur, par 2). The most common languages spoken are:English,Bengali,Panjabi,Gujerati,Hindu,Turkish,Arabic,Yorubu,Somali,Cantonese,Greek,Portuguese, French, Spanish, Italian, Vietnamese and the list is endless (Woodlands Junior Academy, par 1). London is characterized by so many events and celebrations each year. Carnaval del pueblo is a Latin American festival which is usually the largest in UK. It is usually held in August. The other one is City of London festival usually held in June and July and it involves celebration of Music, film, architecture and art. Another one is the London Art fair which is usually held every year in the month of January (First for London, par. 1-3). London boat show is also a major event every January. Others include London Marathon, parade, Lords mayor’s show ,Notting hill Carnival , Rise festival, South West Fest, Spitafields Festival, St. Patrick’s Day, Streatham festival, The Great River Race, and the Mayor’s Thames festival (First for London, par. 4-16). In London, the largest religious group is Christianity according to the census that took place in the year 2001. This group consists of 58. 2% of all the religions in London. The city is characterized by three Anglican churches which are: St. Paul’s and Southward cathedrals and also Westminster Abbey which usually hosts the crowning of the king and queen of England (Barrow, par 1). The population of the Jews is concentrated in the city of about 56 % of all the Jews in Great Britain. 52% of all Hindus in Great Britain are found in London and they have built magnificent places of worship which include temples. 38% of all Great Britain’s Muslims also live in London from Bangladesh and Pakistan. 31 % of Sikhs and 36 % Buddhists that are found in country reside in London (Barrow, par 4-7). In conclusion, the factor that makes the city unique is its marvelous architecture which has a historical background. Not so many cites in the world are rich in history and culture as compared to London. Almost all the monuments and buildings have some history behind them and this makes them to be world treasures. More to that, these landmarks have a quality touch on them in that, they are unique in their own way. Right from the foundation of the city to its current state, the history is actually represented in the design and pattern of the city. Work Cited Amazon. Com . A-Z London, 2010. Web. 16 May, 2010, http://www. amazon. com/Z-London-Londons-Selling-Street/dp/0850397529. Barrow, Mandy. Buildings and Landmarks in London. Woodlands, 2010. Web. 16 May, 2010, http://www. woodlands-junior. kent. sch. uk/customs/questions/london/buildings. htm. Barrow, Mandy. The History of London. Woodlands, 2010. Web. 16 May, 2010, http://www. woodlands-junior. kent. sch. uk/customs/questions/london/history. htm. Barrow, Mandy. Religious Groups in London. Woodlands, 2010. Web. 16 May, 2010, http://www. woodlands-junior. kent. sch. uk/customs/questions/london/religion. htm. Britain express. Roman London. Britain Express. Web. May 16, 2010, http://www. britainexpress. com/London/roman-london. htm. Britannica Encyclopedia. Learn More about London. 2010. Web. May 16, 2010, http://www. britannica. com/EBchecked/topic/346821/London. Buncombe, A. and MacArthur, Tessa. London: Multilingual Capital of the World. 29 March, 1999. Web. 16 May, 2010. http://www. phon. ucl. ac. uk/home/estuary/multiling. htm. Easy expert. Geography. Easy Expert, 10 April, 2010. Web. 16 May, 2010, http://www. easyexpat. com/en/london/overview/geography. htm. Emporis Corporation. Famous Buildings of London. 2010. Web. 16 May, 2010, http://www. emporis. com/en/wm/ci/bu/mf/? id=100637. Europe Cities. Culture of London, 2009. Web. 16 May, 2010, http://www. europe-cities. com/en/600/uk_england/london/culture/. First 4 London. Events. Web. 16 May, 2010, http://www. first4london. com/directory/Events/. Government Office for London. Tourism. UK Government, 2009. Web. 16 May, 2010, http://www. gos. gov. uk/gol/Culture_leisure/Tourism/ tourism. How stuff works. General Plan and Description, 2010. Web. 16 May, 2010, http://geography. howstuffworks. com/europe/geography-of-london1. htm. How Stuff Works. Geography of London: Education and culture, 2010. Web. 16 May, 2010, http://geography. howstuffworks. com/europe/geography-of-london5. htm. How stuff Works. Introduction to Geography, 2010. Web. 16 May, 2010, http://geography. howstuffworks. com/europe/geography-of-london. htm. How stuff works. Landmarks and Place of Interest, 2010. Web. 16 May, 2010, http://geography. howstuffworks. com/europe/geography-of-london4. htm. How stuff works. Transportation, 2010. Web. 16 May, 2010,

Politics, Payoffs, and Illegal Immigration Essay -- Essays Papers

Politics, Payoffs, and Illegal Immigration According to the U.S. Immigration and Naturalization Service, from 1993 to 1995 the United States has experienced the largest two year decline in immigration since the years 1930-1932. In 1995 there were 720,461 legal immigrants admitted to our country; some people would make the argument that this is far too many immigrants ( U.S. Immigration and Naturalization Service). It is impossible to clearly define the term "anti-immigration" because it is not a thing, it is a thought, a philosophy, a movement that appears in the abstract. In order to gain a better understanding of anti- immigration, I turned to the Internet. The medium of the Internet provides an accessible forum for the "world community" to express themselves outside the context of any controlling influences. However, deriving a definition of the term anti-immigration by the standards and understanding derived from the Internet becomes very confusing. There are those sites that advocate curtailing of all immigration both le gal and illegal; there are those that simply address the illegal immigration issue, and then there are those that address illegal immigration while at the same time arguing that legal immigration should be cut back--not stopped altogether. Interestingly enough, sites created on the west coast lean heavier on their argument against illegal immigration; the opinions expressed in these sites have an emotional basis. Sites that come from the east coast are more factual, and tend to deal with the immigration policy in its entirety, both legal and illegal. The purpose of this paper is to examine the anti-immigration information as it is presented on the Internet from a logical perspective. Lack of assimilation, dr... ...he links contained in this site are all related to the illegal immigration issue in California, and are peppered with such terminology as: "conflict," "infestation," "hatred," "race war," and "invasion." The site also makes mention of The Federation for Immigration Reform (FAIR) that was discussed earlier in this review, simply stating that FAIR has 70,000 members. There is no constructive information presented in this site, and like "The Daily Bruin," this site serves only to divide and instigate problems, rather than to propose any logical solutions to the perceived problem of immigration. "U.S. Immigration and Naturalization Service : Immigration to the United States in Fiscal Year 1995" (http://www.usdoj.gov/ins/public/stats/115.html) "Immigration law sets double standards for criminals" (Mitchell, Abra 1995) (http://pm.znet.com:80/leland/dec1995/in4-dec.htm)

Children and young peoples work force Essay

Understand what is required for competence in own work role. 1.1 describe the duties and responsibilities of own work.W  hats in the contract  hours Lines of reporting  specific roles and responsibilities (behavioural support, supporting children and young people with special educational needs, supporting be;inhgual children and young people0  compliance with policies and procedures of the setting (behaviour, children and young people protection, health and safety, keeping up to date with changing procedures, keeping up to date with changes to practice). 1.2 explain expectations about own work role as expressed in relevant standards.  standards relevant to own work role, eg national occupational standards for childrena care, learning and development ( NOS CCLD),  national occupational standars for learning, development aqnd support services ( NOS LDSS)  -in relation to own duties and responsibilities eg role to expectations to meet standards eg CCLD 202 help to keep children safe, see more:explain expectations about own work role as expressed in relevant standards CCLD 303 promote childrens development LDSS 320 support the needs of children and young people with additional requirements, GCU 6 reflect on, develop and maintain your practice  course apprenticehsip notes  coursework starter  hayley  rough notes  guidelines  to use for when get stuck  in starter pack LDSS 320 support the needs of children and young people with additional requirements, GCU 6 reflect on, develop and maintain your practice

Marketing Forecasting Techniques Essay Example Pdf - Free Essay Example

Sample details Pages: 15 Words: 4583 Downloads: 7 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? As the purpose of the company manager is to make their company more profitable and valuable so manager must take a right decision to identify, evaluate and implement as well as estimate the benefits of potential projects that meet or exceed investor expectations. It also estimates that how changes in capital structure, dividend policy and working capital policy will influence shareholder value. How ever the value creation is impossible unless company do appropriate forecasting for the future. Don’t waste time! Our writers will create an original "Marketing Forecasting Techniques Essay Example Pdf" essay for you Create order Financial planning process is a crucial part so there are following forecasting techniques which help manager in decision making One of the most appropriate forecasting method in capital budgeting is estimating future cash flow for a project that enable cost and revenue forecasting for an organisation as well. Capital budgeting tools evaluate expected future cash flows in relation to cash put out today. Cash flow forecasts It is very important task for forecasting cast and revenue for an organisation the final result we obtain are really only as good as the accuracy of our estimate. Because cash, not income is central to all decisions of the firm. We express what every benefits we expect from a project in term of cash flows rather than income. The firm invests cash now in the hope of receiving returns in a greater amount in the future. Only cash receipts can be re invested in the firm or paid to stock holders in the form of dividends. In capital budgeting good guys may get credit, but effecting managers get cash. In setting up cash flows for analysis a computer spread sheet program is invaluable, It allow one to change assumptions and quickly produce a new cash stream. Incremental cash flows For each investment proposal we need to provide information on expected future cash flows on and after text bases. In addition information must be provided on an incremental bases so that we analyze only the difference between the cash flow the firm with and without the project for example if a firm contemplates a new product that is likely too compete with existing product it is not appropriate to express cash flow in term of the estimated sales of the new product. We must take into account some probable cannibalization. Sales forecasts The sales forecasting normally starts with a review of sales during the past five to ten years. Through these past five years historic sales firm can predict its future growth. Once sales have been forecasted, company must forecast future balance sheets and income statements. Analyze the Historical Ratios The objective of historic data is to forecast the future or pro forma financial statement. The percent of sale method assume that costs in a given year will be some specified percentage of that years sales. Thus company begin their analysis by calculating the ratio of costs to sales for several past years. Income Statement forecast For making any decision to invest in any project company forecasts the income statement for the coming year. Income statement forecast is needed to estimate both income and the addition to retained earnings. Balance Sheet forecast The asset shown in the balance sheet must increase if sales are to increase. So on the basis of assets, sales, inventory and receivables ratio analysis company manager make decision for future projects. Financial forecasting generally starts with a forecast of the company sales in terms of both units and dollars (Ref: Eugene F. Brigham, Michael C. Ehrhardt 2008 Business Economics 1071 page, Accessed on 15th May 2010) Either the projected or pro forma, financial statement method can be used to forecast financial requirements. The financial statement method is more reliable and its also provides ratios that can be used to evaluate alternatives business plans. A firm can determine the additional fund needed by estimating the amount of new asset necessary to support the forecasted level of sales and then subtracting from that amount the spontaneous funds that will be generated from operation. The firm can then plan how to raise the additional funds needed most efficiently. Adjustment must be made if economies of scale exist in the use of assets, if excess capacity exists or asset must be added in lumpy increments. Linear regression and excess capacity adjustment can be used to forecast asset requirements in situation where assets are not expected to grow at the same rate as sales. Different sources of Funds available to a Carlin Light for new Power plant project Businesses, individuals and government often need to raise capital to invest in specific projects. For example, suppose Carlin power Light (CPL) forecasts an increase in the demand for electricity in North Carolina and the company decides to build a new power plant. Because at the moment CPL certainly not have the 1 billion to pay for the plant, Carlin light will have to raise this capital in the financial market. Although equity, debt and preferred stock are the major sources of funds for the company to raised a capital. Ability to borrow A liquid position is not only way to provide for flexibility and thereby protect against uncertainty. If the CPL has the ability to borrow on comparatively short notice, it may relatively flexible. This ability to borrow can be in the form of a line of credit or a revolving credit from a bank or financial institution. Bonds Bond is another option for the CPL to raise a capital for the investment in new project. In financial term a bond is a debt security in which the authorized issuer owes the holders a debt and, its depend upon the terms of the bond, some bonds obliged to pay a certain amount of interest until the time of its maturity. A bond is a kind of formal contract to payback borrowed money with interest at fixed intervals. So issuing bond can be the one of source for the company to raise capital. Leasing Leasing as an alternative to outright purchase, minimize cash outgoing and maximize the tax advantages. The lease can include such charges as maintenance, which enables the company to know, in advance, the total costs for the year. At the end of the lease period the company can return the asset, exercise its option to buy or negotiate a new lease on new equipment. Leasing mean that company can always have the most up-to-date equipment. The company may never own the good outright. However, if it wants to keep the equipment, it must take out a new lease or buy. Alternatively organization can sell an asset to a financial institution and lease it back from them. This is termed sales and lease back. The advantage here is that the company receives an injection of cash and can spread the repayments over a number of years. Note payable CPL can use note payable method to raise a capital for its project. A promissory note, referred to as a note payable. Or can say commonly as just a NOTE, it is a contract where one party makes an unconditional promise in writing to pay a sum of money to the other party or can say company (payee) either at a fixed or determinable future time or on demand of the payee, under specific terms and conditions. Common stock Common stock is another way to raised fund in form of CPL equity ownership. It is a type of security. In case of common stock holders of common stock are able to influence the corporation through votes on establishing corporate objectives and policy, stock splits, and electing the companys board of directors. Some holders of common stock also receive preventative rights, which enable them to keep their proportional ownership in a company. There is no fixed dividend will be paid to common stock holders and so their returns are undecided, dependent on earnings, company reinvestment, and proficiency of the market to value and sell stock. Task 2 Different Appraisal Methods for Investment Net present value as a superior method of investment appraisal. Net present value NPV is a precursor of how much value an investment or project adds to the firm. With a specific project, if return value is a positive value, then project is in the status of discounted cash inflow in the time of time. But if NPV comes in a negative value, the project is in the status of discounted cash outflow of time. Some time with positive value of NPV risk could be accepted A present value is the value now invested for the cash flow it could be negative value or positive value. The value of each cash flow is needed to be adjusted for risk and the time value of money for a project. A net present value (NPV) considers all cash flows that including initial cash flows for example the cost of purchasing of an asset, whereas a present value does not. The simple present value is useful where the negative cash flow is an initial one-off, as when buying a security. A discount rate allied like this NPV = CF0 + CF1/(1+r) + CF2/(1+r)2 + CF3/(1+r)3   Where CF 1 is the cash flow the investor receives in the first year, CF2 the cash flow the investor receives in the second year etc. and r is the discount rate.( Ref: moneyterms.co.uk accessed on 11th May 2010) The series will typically end in a visual display unit value, which is a rough estimate of the value at that point. It is usual for this to be adequately far in the future to have only a minor effect on the NPV, so as rough estimate, usually based on a estimation ratio, that is acceptable. Periods other than a year could be used, but the discount rate needs to be adjusted. Assuming we start from an annual discount rate then to adjust to another period we would use, to get a rate i, given annual rate r, for a period x, where x is a fraction   or a multiple of the number of years: i + 1 = (r + 1)x To use discount rates that vary over time (so r1 is the rate in the first period, r2 = rate in the second period etc.) we would have to resort to a more basic form of the calcula tion: NPV = CF0 + CF1/(1+r1) + CF2/((1+r1) ÃÆ'Æ’-(1+r2)) + CF3/((1+r1) ÃÆ'Æ’-(1+r2) ÃÆ'Æ’-(1+r3))   This would be tedious to calculate by hand but is fairly easy to implement in a spreadsheet Strengths It will give the accurate decision advice assuming a perfect capital market. It will also give right ranking for mutually exclusive projects. NPV gives an absolute value. NPV allows for the time value for the cash flows. Weaknesses It is very difficult to identify the correct discount rate in the given project. NPV as method of investment assessment requires the decision criteria to be specified before the appraisal can be undertaken In contrast of NPV there are other three methods of investment appraisal Pay back Internal rate of return Accounting rate of return Pay Back In business and financial side refers to the period of time required for the return on an investment to pay back the sum of the original investment. Payback period which dealings the time required for the cash inflows to equal the original expense. It measures risk, not return. It will give you exact period to pay back Loan or finance, Difference between Cash inflows and Outflows are also outlined The payback period is both theoretically simple and easy to calculate. It is also a seriously unsound method of evaluating investments. The payback period is the time in use to recover the initial investment or initial capital. So a  £1m investment that will make a profit of  £200,000 a year has a payback period of five years. Investments with a short-term payback period are favored to those with a long period. Most companies using payback period as a regular will have a maximum acceptable period. The payback period has a number of serious flaws/Demerits: It attaches no value to cash flows after the end of the payback period. It makes no adjustments for risk. It is not directly related to wealth maximization as NPV is. It ignores the time value of money The cut off period is arbitrary. To compensate for some of these deficiencies, one can adjust the cash flow by discounting the cash flow using the WACC and then calculating the payback period. This only really adjusts for the time value of money and it therefore does not address the other deficiencies of the payback period. One justification for the use of the payback period is that it is conservative, as it values only short term returns which can be foreseen with reasonable certainty. However this argument does not really stand up to scrutiny; the NPV also adjusts for the uncertainty of future cash flows and does so correctly. Strengths Simple to compute Provides some information on the risk of the investment Provides a crude measure of liquidity Weaknesses It is not for very long financing, It doesnt deal with Time value of money so many times companies have to pay more than they actually acquire, Pay back period has limitations with Inflation as well, rise of inflation can cause serious damage to organizations finance. Interest rates are also not entirely covered, however we can calculate interest rate over pay back period, but it has some limitations. It makes no adjustment for risk as well. INTERNAL RATE OF RETURN The internal rate of return that is called (IRR) is a rate of return that is used in capital budgeting as a tool to calculate and compare the profitability of investment in the project. It is also called the discounted cash flow rate of return or simply the rate of return that is called ROR The Internal Rate of Return is the discount rate that generates a zero net present value for a sequence of future cash flows. This basically means that IRR is the rate of return that makes the amount of present value of future cash flows and the final market value of a project that equal its current market value. Internal Rate of Return provides a simple hurdle rate, whereby any project should be avoided if the cost of capital exceeds this rate. Usually a financial calculator has to be used to calculate this IRR, though it can also be mathematically calculated using the following formula Internal Rate of Return is the flip side of Net Present Value (NPV), where NPV is the discounted val ue of a stream of cash flows, generated from an investment. IRR thus computes the break-even rate of return showing the discount rate, below which an investment results in a positive NPV.  It calculates Break-even, IRR calculates an alternative cost of capital including an appropriate risk premium. (Ref: www.scribd.com/doc//Capital-Budgeting-of-Canteen-Wala  accessed on 15th May 2010) Strengths Academicians have long predictable the superiority of net present value (NPV) over internal rate of return (IRR), yet financial managers carry on to use IRR as a capital budgeting measure. Weakness IRR cannot not be use to rate mutually exclusive projects, mutually exclusive are those where you have to choose one project not both. The IRR also cannot be use in the usual manner for projects that start with an initial positive cash inflow, like Deposit in Fixed account by Customer, intermediate cash flows are never reinvested or considered at the projects IRR, thus making IRR little edgy as compared to NPV Accounting Rate of Return In finance, and accounting, it measures the excess or shortfall of. Input the cash flows and a discount rate or discount curve and outputting The accounting rate of return (ARR) is a very simple (in fact overly simple) rate of return: Average profit à · average investment As a percentage. Where average means arithmetic mean The profit number used is operating profit usually from a particular project). The average investment is the book value asset tied up. This is important as the profit figure used is after depreciation and amortization the means that value of assets used should also be after depreciation and amortization as well. ARR is most often used internally when selecting projects. It can also be used to measure the performance of projects and subsidiaries within an organization. It is rarely used by investors, and should not be used at all, because: Cash flows are more important to investors, and ARR is based on numbers that include non-cash items. ARR does not take into account the time value of money the value of cash flows does not diminish with time as is the case with NPV It does not adjust for the greater risk to longer term forecasts. There are better alternatives which are not significantly more difficult to calculate. The accounting rate of return is conceptually similar to pay back, and its flaws, in particular, are similar. A very important difference is that it tends to favour higher risk decisions (because future profits are insufficiently discounted for risk, as well as for time value), whereas use of the payback period leads to overly conservative decisions. Because ARR does not take into account the time value of money, and because it is wholly unadjusted for non-cash items, any method of selecting investments based on it is necessarily seriously flawed. Its only advantage is that it is very easy to calculate. It is fairly easy to construct (realistic) examples where it will lead to different choic es from NPV, and the NPV led decision is clearly correct. Strengths Considers the time value of money Considers the risk of the projects cash flows (through the cost of capital) Weaknesses No concrete decision criteria that indicate whether the investment increases the firms value Requires an estimate of the cost of capital in order to calculate the payback Ignores cash flows beyond the discounted payback period Recommendations An efficient understanding of present value concepts is of great support in the understanding of a wide range of areas of business decision making. The concepts are particularly important in managerial decision making, since many decisions made today affect the firms cash flows over future time periods for any project. In this report I have only discussed how to take the timing of the cash flows into concern. Risk and tax considerations must still be defined before the real-world decision maker has a tool that can be successfully applied. In addition, there are may be many qualitative factors that management wants to think before accepting or rejecting an investment. One another important thing is that NPV helps management in decision making for the approval and rejection of the project. Task 3 Part (a) RATIO ANALYSIS Financial ratio analysis is the computation and comparison of ratios which are derived from the information of the companys financial statements. We calculated different ratios to analyze companys financial position. Ratios are shown below Calculation of ratios for both years of Amber Lights Ltd, a high street fashion store RETURN ON CAPITAL EMPLOYED Capital employed is in general measured as fixed assets add current assets subtract Current liabilities and represents the long term investment in the business, or owners capital plus long term liabilities. Return on capital employed is frequently regarded as the best measure of profitability. Formula = Net profit before tax interest/ Capital employed Capital employed= total asset current liabilities LAST YEAR  £ THIS YEAR  £ = 22,000/144,000 0.152778 = 35,000/142,000 0.246479 Interpretation: Note that the profit before interest is used, because the loan capital compensated by that interest is included in capital employed. Amber Light Ltd ROC for last year is 15% which is very low not dramatically good because a low return on capital employed (assets used) is caused by either a low profit margin or a low asset turnover or both, but this year it has been increased by 24% which shows the increase in profitability of a company. RETURN ON ORDINARY SHAREHOLDERS FUNDS Return on ordinary shareholders funds represent whether or not a company is generating satisfactory profits in relation to the resources invested in it by shareholders Formula = Net profit after taxation preference dividend / (ordinary share capital + reserves) LAST YEAR  £ THIS YEAR  £ = 14,000/(16,000+25,000) 14,000/41,000 0.341463 = 16,000/(16,000+25,000) 16,000/41,000 0.390244 Interpretation: Return on ordinary shareholder funds in last year was 0.341463 but it shows increase for this year by 0.390244 which is positive sign for the company. But if we see the over all percentage of the company that means company may not generating adequate profit as compare to resource been invested GROSS PROFIT MARGINE GPM is the amount remaining after paying for the cost of good sold. Having low GPM may result from low prices, high cost of material, and high cost of labour, bad product mix or a combination of these factors. Formula = Gross profit / sales LAST YEAR  £ THIS YEAR  £ = 92,000/350,000 0.262857 = 110,000/420,000 0.261905 Interpretation: The Gross profit margin reveals the percentage of each pound left over after the business has paid for its goods. Amber Light Limited gross profit in last year was 0.262857 but it has been slightly decreased by 0.261905 how ever the decrease in gross profit ratio indicates business might bearing high cost or may company issued some off sales on credit . NET PROFIT MARGIN Net Profit Margin ratio of net income to net sales is called the profit margin. It defines the profitability generated from revenue and hence is an important measure of operating performance Formula = Net profit before tax interest/ Sales LAST YEAR  £ THIS YEAR  £ =22,000/350,000 0.062857 =35000/420,000 0.083333 Interpretation: Profitability ratio of Amber light Ltd Company shows increase in trend that shows earning power of the business is strong and also indicates that companys pricing cost structure and production efficiency. CURRENT RATIO Current ration ratio is obtained by dividing the Total Current Assets of Amber light Company by its Total Current Liabilities. The ratio indicates as a test of liquidity for a company. It expresses the working capital relationship of current assets available to meet the companys current obligations. Formula = Total current asset / Total current liabilities LAST YEAR  £ THIS YEAR  £ =110,000/50,000 2.2 =136,000/92,000 1.478261 Interpretation Amber light Ltd Company has 2.2 of Current Assets this year and 1.478261 last year to meet $1.00 of its Current Liability ACID TEST RATIO This ratio is obtained by Total Quick Assets of a company divided by its Total Current Liabilities. Sometimes a company is carrying heavy inventory as part of its current assets, which might be outdated or slow moving. Thus deducting inventory from current assets and then doing the liquidity test is measured by this ratio. The ratio is considered as an acid test of liquidity for an organization. It defines the true working capital relationship of its cash, A/R, prepaid and notes receivables available to meet the organization current obligations. Formula =Cash + Government securities + receivables / Total current liabilities LAST YEAR  £ THIS YEAR  £ =(4,000+62,000+0)/50,000 66,000/50,000 1.32 =(1,000+72,000+0)/92,000 73,000/92,000 0.793478 Interpretation: It is a stringent test of liquidity. It is found by separating the most liquid current assets by current liquidity. Quick ratio of Amber light Company shows slight decrease of 0.793478 in this year as in last year it was 1.32 so, ratio has been decreased this year that Shows Company has low efficiency to meet its short term obligations from most liquid assets. AVERAGE STOCK TURNOVER PEIOD Average stock turnover period Measures the number of times a company converts its stock into sales during the year. When investigative this ratio it should be borne in mind that different companies will have varying levels of stock turnover depending on what they produce and the industry they operate in. Formula =Cost of good sold / Average stock LAST YEAR  £ THIS YEAR  £ =258,000/44,000 5.863636 =310,000/63,000 4.920635 Interpretation: In last year the inventories turn over were 5.8 or approximately 6 times which means Increasing inventory turns reduces holding cost. The organization spends very less amount of money on rent, utilities, insurance, maintenance, theft and other costs of maintaining a stock of good to be sold but in this year there is slightly decrease in inventory turn over which is 4.9 times which may result to overstocking. Part (b) Financial ratio analysis helps an organization to evaluate their employee performance, credit policies and also over all performance and efficiency of the company. After doing ratio analysis of the company it tell us that how company is improving its performance gradually. Some of its ratios shows sudden increase in certain areas like return on capital employed which has increased in this year from 15% to 25% that shows the increase in profitability of a company. Its mean company is optimum utilising their asset to earn more profit. In other words if we looked at ratio analysis of last year and this year which indicates that over all company performed well in this year thats mean company is efficiently utilising its asset and other resources they have minimised their liabilities. But overall the result of this year is better than the previous one. Limitations of ratios Following are the limitations of ratio analysis. The first and important limitation of the ratio category is Accounting information that means the different accounting policies which may misrepresent inter company comparisons. And secondly, through inventive accounting some accounts of the company are adjusted therefore, ratio analysis can give false explanations to the users. The second limitation of ratio is Information problems. The limitations problem in information are there because ratios are not ultimate measures, invalid information is presented in the financial statements, historical costs is not good for decision making, and ratios give general interpretations. Third form of limitation is Comparison of performance over the time. These limitations can caused by ratio analysis because of price changes, technology changes, changes in accounting policy and impact of organization size Many ratios are calculated on the basis of the balance sheet figures of the compa ny. These figures are as on the balance-sheet date only and may not be suggestive of the year round position. It can present current and past trends, but not future trends. Impact of inflation is not properly reflected the ratios analysis , as many figures are taken at historical for of data that is several years old. The ratios are only as good or bad as the essential information used to calculate them. Recommendations: In business strategy we emphasised on the role of the business environment in shaping strategic thinking and decision-making. The external environment in which a business is operating can creates a lot of opportunities which a business can exploit, as well as threats that could damage a business as well. However, to be in a position to take advantage of opportunities or react to threats, a business needs to have the right resources and capabilities in place. After analysing The Amber LIGHTS LTD financial statement we recommend that company must focus on the resource auditing to identify the resources available to a business as well as best utilisation of the resources. Some of these can be owned e.g. plant, building and machinery, retail outlets whereas other resources can be obtained through partnerships, mergers or simply supplier arrangements with other businesses. The resource auditing analysis helps to define the capabilities for AMBER LIGHTS LTD. An most important objec tive of a strategic auditing is to make sure that the business portfolio is strong and that business units requiring investment and management attention are highlighted. REFRENCES www.google.com (accessed on 3rd May 2010) www.investopedia.com (accessed on 9th June 2010) www.solutionmatrix.com (accessed on 12th June 2010) www.wikipedia.com (accessed on 7th June 2010) Van Horn J. (12th Edition) Financial management and policy (accessed on 1st May 2010) F.Birgham et C. Ehrhardt (10th Edition) Financial Management Theory and Practice (accessed on 5th May 2010)

Essay On Desdemonas View Of Women In Othello - 919 Words

the mouth-piece of the Venetian culture wherein women who are submissive to men throughout their life are regarded as respectful. Henceforth he disrespects Desdemona as she married against her father’s wish. He questions her character saying that she is a desperate woman who could not control her emotions. He not only distrusts his wife, but form opinions on other women as well. According to him if Desdemona has married Othello against the wish of her father, then she is not a valuable woman with uncontrollable sexual desires. One cannot find any proof of Emilia cheating over Iago in the play, but he do think like that the way he doubts his wife, in the same manner he convinced Othello to believe that since he is black in color and†¦show more content†¦However, Othello was concerned about the blackening of his own name which would happen because of his wife’s infidelity. Firstly, the issue of sexism is very much present in the play throughout and this issue is carried on my many male characters. In the first act only we could see that Iago plans to let Brabantio know about his daughter’s elopement with a Moor which clearly shows that a daughter is not supposed to love or marry a man of her choice. Furthermore the way Brabantio reacts to this situation it becomes clear that father is the ruling authority upon the daughter i.e. she does not have the right to take decisions on her own. However, Othello, the hero initially does not seem to follow sexism as he accepts Desdemona without any conditions. Emilia is what Desdemona is not. She is seen as a more practical woman as compared to Desdemona, he experiences and following of realism helps her to get an insight in the relationship of a man and woman. She is able to see what Desdemona could not as she is too good to see the realities of life. She has her one idealistic world beyond which she could not see anything. Desdemona died because of her innocence, because of something which she never did, her only fault was that she did not stood up for herself. On the other hand Emilia being a strong woman stood up against the authority of men in after Desdemona’s death to prove her innocence, but such a strong voice was something unacceptable inShow MoreRelatedOthello presents women as the victims of men1276 Words   |  6 Pagesï » ¿To what extent do you agree that in â€Å"Othello† Shakespeare presents women as the tragic victims of men? Throughout ‘Othello’, Shakespeare uses the manipulation of the protagonist, by the antagonist, Iago, to present a play controlled by men. In such a male dominated society, Shakespeare presents the women in the play as tragic victims at the hands of their husbands, in particular Desdemona and Emilia. 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Starbucks Culture Essay - 9960 Words

Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14 2.2.3 Effects of Brand Culture on Promotion Strategies 15 2.3 Starbucks Coffee Culture 16 2.3.1 Impacts on Coffee Process Standardization 16 2.3.2 Impacts on Chinese Customers 18 3. Criteria to Assess the Success of Starbucks Culture†¦show more content†¦Currently, Starbucks exists in a few foreign countries in Asia. The company felt that Asia offered more potential than Europe. Because of a large number of potential consumers and an emerging economy but low demand for coffee in China, Starbucks inaugurated its first outlet in the World Trade Center in Beijing, China in January 1999, it needed to proceed with less paces than it was used to. The company now sells coffee through around 49 outlets that are mostly concentrated in Beijing and Shanghai. The company has collaborated with different partners for its operations in China. A replication of its stores concept worldwide, Starbucks in China caters mainly to urban working people and thus its outlets are located in commercial areas. Although developing in China is a challenging task, the company is determined to carve a niche for itself in China’s beverage market. The success of expanding into foreign markets is dependent on Starbucks’ ability to find the right local partners to negotiate local regulations and other country-specific issues. 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External Environmental Analysis for Wesfarmers- myassignmenthelp

Question: Discuss about theExternal Environmental Analysis for Wesfarmers. Answer: Introduction Competition has always been the central to both the success and failure of a company in an industry. The companies through their own strategy seek to achieve the top most positions within their respective industries and competitive advantage is the potential of the companies in order to gain their desired position through the available resources and attributes. (Ross 2013) The main aim of this paper is to evaluate the key objectives and the strategies of an Australian based company known as Wesfarmers Limited. This paper shall elaborate on the analysis of its external environments by using PESTE tool. It shall further elaborate on discussing the threats and opportunities present for the company in todays market. Discussion Case background Wesfarmers Limited is a diversified Australian company, which has business operations in industrial and retail activities. It was earlier known as the Western Australian Farmers cooperative (Gilchrist 2015). The retail activities of this company consist of liquor, supermarkets, convenience stores and hotels; office supplies and home improvements; apparel retailing and departmental stores. Its industrial activities consists of industrial and safety; resources; and fertilizers, energy and chemicals. This company markets and manufactures chemicals, LPG, LNG and fertilizers and is headquartered in Perth, Australia. Its target group includes the shoppers who seek for convenience, variety, services and discounts (Le and Phillips 2015). In todays date, the company is one among the largest listed companies in Australian area, employing more than 220,000 employees in its business. Theoretical Framework External marketing environment analysis is a process of identifying all the internal and external elements has the potential to affect the performance of an organization (West and Bogers 2014). This analysis requires the assessment of the level of threats and opportunities that might present. It is a primary study of the macro environmental forces, competitor analysis and industry analysis in the purview of the growth of an organization. The external marketing environment plays a very crucial part in shaping up of the future of the whole industries and also those of individual businesses (Hung and Chou 2013). This analysis helps in gaining an insight of the environment that the business is in and the various factors that may influence it. The most relevant environments that need to be analyzed are that of the social environment, political environment, technological environment, and economic environment. Environmental analysis Competition: In the formulation of a strategy for business, the managers must take into consideration the strategies of the companys competitors (Weatherall 2013). The major competitors of Wesfarmers Limited are Myer, Woolworths, Best Less and Metcash Limited. Economic growth and stability: There is a low growth rate for Wesfarmers Limited. In comparison to the international markets, the wage costs for Wesfarmers Limited is higher. Increased strength of the New Zealand and Australian dollars. Political trends: The regulations of Ad hoc Restriction in the trading hours Zoning, retail tenancy and planning leases Legal and regulatory issues: The sale of the supporting division to the Australian group The sale of the Wesfarmers Limited insurance broking division to the Arthur J. Gallagher Co in the year 2014 Technological advancements: The technology authorized VAS (Value added services) The use of technology in order to foretell or predict the preferences of the customers and reduce the costs of the business. The increase in online shopping via mobile phones or other electronic or net devices Socio-cultural trends: Increase in the average educational qualification in the population Gradual increase in the average life expectancy Significant increase in the engagement of women in the current workforce Marketing strategies and plan: Transforming their liquor offering Extending the value leadership of the company Increasing the space growth and accelerating the density of the sales Differentiating Coles through growth channels Summary of threats and opportunities: Threats refer to the situation when the eternal factors jeopardize the smooth running of a business, while opportunities are the ones that are present everywhere that must be taken and utilized in order t improve the productivity and profitability of a business. The threats present for the Wesfarmers Limited include that it is facing high competitions in the market from its competitors. The competitors of it are offering specialized products and services to the customers at an equitable price levels. With the same, the economic downturn is leading to lower demand and plunged level of customer confidence. However, there are several opportunities present for this company as well. It can expand its business outside of Australia. It can enhance its service, experience and quality benchmarks across the stores along with taking customer and employee loyalty initiatives across its businesses. Conclusion Hence, it can be said that the paper has been instrumental especially to identify the strategically implication of the Wesfarmers Limited company resulting to its high performance in the market. The Pestle analysis and the summary of both the threats and opportunities, using both macro and micro level factors are representative to the development and fluctuation in the company beyond several different product and service portfolio. References: Gilchrist, D.J., 2015. 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