Essay On Desdemonas View Of Women In Othello - 919 Words

the mouth-piece of the Venetian culture wherein women who are submissive to men throughout their life are regarded as respectful. Henceforth he disrespects Desdemona as she married against her father’s wish. He questions her character saying that she is a desperate woman who could not control her emotions. He not only distrusts his wife, but form opinions on other women as well. According to him if Desdemona has married Othello against the wish of her father, then she is not a valuable woman with uncontrollable sexual desires. One cannot find any proof of Emilia cheating over Iago in the play, but he do think like that the way he doubts his wife, in the same manner he convinced Othello to believe that since he is black in color and†¦show more content†¦However, Othello was concerned about the blackening of his own name which would happen because of his wife’s infidelity. Firstly, the issue of sexism is very much present in the play throughout and this issue is carried on my many male characters. In the first act only we could see that Iago plans to let Brabantio know about his daughter’s elopement with a Moor which clearly shows that a daughter is not supposed to love or marry a man of her choice. Furthermore the way Brabantio reacts to this situation it becomes clear that father is the ruling authority upon the daughter i.e. she does not have the right to take decisions on her own. However, Othello, the hero initially does not seem to follow sexism as he accepts Desdemona without any conditions. Emilia is what Desdemona is not. She is seen as a more practical woman as compared to Desdemona, he experiences and following of realism helps her to get an insight in the relationship of a man and woman. She is able to see what Desdemona could not as she is too good to see the realities of life. She has her one idealistic world beyond which she could not see anything. Desdemona died because of her innocence, because of something which she never did, her only fault was that she did not stood up for herself. On the other hand Emilia being a strong woman stood up against the authority of men in after Desdemona’s death to prove her innocence, but such a strong voice was something unacceptable inShow MoreRelatedOthello presents women as the victims of men1276 Words   |  6 Pagesï » ¿To what extent do you agree that in â€Å"Othello† Shakespeare presents women as the tragic victims of men? Throughout ‘Othello’, Shakespeare uses the manipulation of the protagonist, by the antagonist, Iago, to present a play controlled by men. In such a male dominated society, Shakespeare presents the women in the play as tragic victims at the hands of their husbands, in particular Desdemona and Emilia. Throughout this essay I will relate to the Aristotelian and Senecan descriptions of tragedy toRead MoreExaming the Interracial Marriage of Othello and Desdemona Essay1105 Words   |  5 Pagestraditions about marriage and the treatment of women. One strong tradition of these times was the practice of marriage between races. Interracial marriages were considered extremely taboo. (High Beam). In this era marriages were arranged by the parents with strong help from the local church. The individuals had little choice as to who they would marry. (Elizabethan England Life). Yet another example of these traditions was the respectable treatment of women. While the husband was in cha rge of his wifeRead MoreIf Othello Had Been Written in Modern Times How Would It Differ1246 Words   |  5 PagesSpecific question: If Othello had been set in a modern era, how would it differ? Title of text: Othello Task is related to course section Pt 4: Literature- Critical Study, The individual, Community and Identity Task focus: The aim of this essay is to analyse how Shakespeare’s play Othello would differ if it had been set in a politically correct and modern society such as ours. If Othello had been set in a modern era, how would it differ? The play Othello is a tragedy written byRead MoreOthello and His Masculinity Essay863 Words   |  4 Pagesideas of masculinity presented in Othello. Othello is set during the Elizabethan era, where men were considered to be the leaders and women their inferiors. Women were often regarded as the ‘weaker sex’. This patriarchal society and theme of male superiority is portrayed throughout the play. These themes are depicted through the relationships between the characters. Brabantio and Desdemona’s relationship shows how he believed the traditional Elizabethan view, that men were to control and dominateRead MoreOthello Essay1172 Words   |  5 PagesOthello Essay William Shakespeare’s Othello tells a story of the tragic downfall of a man through jealousy and mistrust, influenced by the manipulative actions of another. Due to innumerable changes within society over time, it is inevitable that a wide range of critical interpretations and readings of the text will emerge. My personal interpretation of the play draws from the concepts of the traditional Aristotelian views of a tragedy. An Aristotelian interpretation concerns itself with whetherRead MoreOthello By William Shakespeare s Othello1893 Words   |  8 PagesShakespeare’s tragedy Othello deals with various issues in the tragic vein of tragedies such as Hamlet and King Lear. Marriage and associated issues stands out as a key theme and preoccupation in Othello. In Othello, various issues such as race, patriarchal attitudes and other general human frailties complicate marriages. Shakespeare portrays marriage in a very bleak light. In the beginning of the play, we see that marriage is not only a union of man and his wife but also involves various familialRead MoreJealousy and Race in Othello 1430 Words   |  6 PagesOthello is one of Shakespeare’s tragedies; originally written as a play and performed to an Elizabethan audience. Othello and many of Shakespeare’s other plays have been performed to various audiences since, and have been adapted into Opera, Ballet, Film and television productions. Othello has survived the centuries to this day and age; and continues to captivate and remain relevant to a modern audience; Othello certainly is a timeless classic work of art. â€Å"The object of tragic imitation is menRead MoreThe Importance of Act 3 Scene 3 to William Shakespeares Othello1463 Words   |  6 PagesThe Importance of Act 3 Scene 3 to William Shakespeares Othello In this essay I am going to investigate the importance and effectiveness of Act 3 scene 3 considering its significance in terms of plot, characters and theme and its dramatic power. Throughout this scene there are striking examples of the main themes of the play, one of these being appearance and reality. Iago fools everyone in the play into believing hes honest. No one even suspects him of treacheryRead MoreOthello, By William Shakespeare1888 Words   |  8 PagesDuring the course of this essay I will be focusing on the play Othello written by William Shakespeare during the 16th century. It was first performed by the Kings men at the court of King James the first on November 4th 1604. The 16th century was a time when most of the population lived in small villages and made their living from farming the land. However, trade and industry grew rapidly and England became a more profitable country. During this period England became richer and more affluent inRead MoreExplore the Presentation of Love as Shown by Othello and Desdemona in Act 1 Scene 3. Lines 49- 295.2243 Words   |  9 Pagesof love as shown by Othello and Desdemona in Act 1 scene 3. Lines 49 ( 295. Othello is a play based on love and rivalry. It is a romantic tragedy, a popular writing topic for Shakespeare. In this essay I will be discussing how love is portrayed between Othello and Desdemona. To effectively show the level of love between Othello and Desdemona Shakespeare must use different techniques, including language and structure. Features like these can decipher the love between Othello and Desdemona. As we

Starbucks Culture Essay - 9960 Words

Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14 2.2.3 Effects of Brand Culture on Promotion Strategies 15 2.3 Starbucks Coffee Culture 16 2.3.1 Impacts on Coffee Process Standardization 16 2.3.2 Impacts on Chinese Customers 18 3. Criteria to Assess the Success of Starbucks Culture†¦show more content†¦Currently, Starbucks exists in a few foreign countries in Asia. The company felt that Asia offered more potential than Europe. Because of a large number of potential consumers and an emerging economy but low demand for coffee in China, Starbucks inaugurated its first outlet in the World Trade Center in Beijing, China in January 1999, it needed to proceed with less paces than it was used to. The company now sells coffee through around 49 outlets that are mostly concentrated in Beijing and Shanghai. The company has collaborated with different partners for its operations in China. A replication of its stores concept worldwide, Starbucks in China caters mainly to urban working people and thus its outlets are located in commercial areas. Although developing in China is a challenging task, the company is determined to carve a niche for itself in China’s beverage market. The success of expanding into foreign markets is dependent on Starbucks’ ability to find the right local partners to negotiate local regulations and other country-specific issues. Especially in China, Starbucks bring a new coffee experience to the customers who are used to drinking tea and spread Starbucks’ unique cultures to capture customers’ hearts deeply. This is the second stage: implementation stage of this report. It is a report written to analyze how and why Starbucks culture affects Starbucks to be successful in Chinese market. Both internal and external strength should beShow MoreRelatedStarbucks: Culture and Environment1461 Words   |  6 PagesStarbucks: Culture and Environment Starbucks is one of the largest coffee retailing companies in the world. It is spread across 42 countries and has 15,000 stores. In North America alone the company has thousands of outlets. Apart from being in the coffee business the company is also sells bottled coffee drinks and a line of super premium ice creams. The company also has a brand portfolio that sells a variety of items. There is a line of premium teas called TazoRead MoreStarbucks - Culture Audit. As Starbucks Competes In The1490 Words   |  6 PagesStarbucks - Culture Audit As Starbucks competes in the coffee shop industry, they need to be aware of a few factors that affect their operating environment. These factors consist of Trump’s Import Tax Laws, JAB, and New Emerging Technology. Trump is planning to sign a law to decrease tax deductions on imports, which would make importing more expensive. One of Starbuck’s biggest raw material consumption is coffee beans, which are imported from countries like Brazil, Colombia, Costa Rica, El SalvadorRead MoreCorporate Culture at Starbucks3264 Words   |  14 PagesAt its most basic, corporate culture is the personality of an organization or simply how things are done around there. However, in a broader sense it refers to the moral, social and behavioral norms of an organization based on the beliefs, attitudes and priorities of its members. It determines how employees think, act and feel. Every organization has a different concept about the kind of culture that it should have, therefore cultures a cross organizations may differ despite of having certain commonRead MoreOrganizational Culture of Starbucks1070 Words   |  5 PagesOrganizational Culture of Starbucks Benjamin A Chesney Com/530 Communications for Accountants January 28, 2013 Jon Zimmerman Organizational Culture of Starbucks Starbucks Coffee Company is a worldwide conglomerate. Their specialty is coffee. In addition to working as global leader of coffee distribution, Starbucks is also trying to be a global leader in responsibility. They want to show and teach the world that positive thinking, conflict resolution, and giving back to the communityRead MoreThe Components Of Starbucks Organizational Culture1432 Words   |  6 PagesRecommend the key components of Starbucks Organizational Culture that add to its accomplishment in a worldwide economy. Demonstrate administration s part with making and managing the authoritative society. Hierarchical society has a huge effect on the general execution of an organization. Authoritative society is the arrangement of imparted, underestimated verifiable presumptions that a gathering holds and that decides how it sees, contemplates, and responds to its different surroundings (BarneyRead MoreStarbucks Organizational Culture And Key Leadership1346 Words   |  6 Pages MGT500 Modern Management Prof.Carolyn Green 1/21/2017 Introduction: Starbucks Organizational Culture Key Leadership, Management Traits Starbucks distinctly stands out from other food or beverage chains in terms of the consistent quality of experience, that is symbolic of the company. A number of aspects have enabled the company to foster this consistency: a culture based on communication and centered around the customer, innovation in business practices, pioneeringRead MoreThe Key Elements Of The Organizational Culture At Starbucks1447 Words   |  6 PagesStarbucks is one of the most successful coffee chain which was founded in the year 1971 in the Seattle’s Pike Place market. This small stores tend to offer the best bean coffees in the city and draws the customers. In the year 1981, Howard Shultz became a part of the franchise. Since the early years, Starbucks garnered the attention which many companies desired. Further, numerous start-up companies aimed to emulate the success of Starbucks, but failed to reach even closer to that kind of successRead MoreStarbucks : Building For Quality Control And Cultu re Essay937 Words   |  4 PagesPike Place Market, Starbucks opened their first store. The original store sold coffee beans and machines, it was owned by Jerry Baldwin, Zev Siegl and Gordon Bowker. In 1981, Starbucks hired Howard Schultz as the Director of Retail Operations. He tried to convince the owners to sell coffee verse beans and machines. Unfortunately, he did not convince them and he branched off and opened his own cafà ©. Howard opened his chain of coffee shops in 1986 and later bought the name Starbucks from Baldwin. TodayRead MoreBalancing Culture and Growth at Starbucks Essays3009 Words   |  13 PagesBalancing Culture and Growth at Starbucks Howard Schultz and His Effective Way of Harmonizing Culture and Growth Due to His Passion and Commitment to Starbucks Abstract Starbucks, which is one of the most well known companies that succeeded in spreading its brand across the globe created its own cozy environment and maximized sales due to its understanding of the organizational culture and its potential growth. The case study explores how Howard Schultz created culture of the organizationRead MoreEssay on Starbucks: Organizational Culture1048 Words   |  5 PagesStarbucks: Organizational Culture When people think of the most popular coffee house in the country and world, they immediately think of Starbucks. Thats because its true, but what most people dont know is that Starbucks is also ranked #1 on the Most Admired Food Services Companies to work for (Americas most admired companies 2007, 2007), and # 16 Best Companies to work for (Best companies to work for 2007, 2007). It also ranked # 2 Most Admired Companies to work for over all, # 6 for Best

External Environmental Analysis for Wesfarmers- myassignmenthelp

Question: Discuss about theExternal Environmental Analysis for Wesfarmers. Answer: Introduction Competition has always been the central to both the success and failure of a company in an industry. The companies through their own strategy seek to achieve the top most positions within their respective industries and competitive advantage is the potential of the companies in order to gain their desired position through the available resources and attributes. (Ross 2013) The main aim of this paper is to evaluate the key objectives and the strategies of an Australian based company known as Wesfarmers Limited. This paper shall elaborate on the analysis of its external environments by using PESTE tool. It shall further elaborate on discussing the threats and opportunities present for the company in todays market. Discussion Case background Wesfarmers Limited is a diversified Australian company, which has business operations in industrial and retail activities. It was earlier known as the Western Australian Farmers cooperative (Gilchrist 2015). The retail activities of this company consist of liquor, supermarkets, convenience stores and hotels; office supplies and home improvements; apparel retailing and departmental stores. Its industrial activities consists of industrial and safety; resources; and fertilizers, energy and chemicals. This company markets and manufactures chemicals, LPG, LNG and fertilizers and is headquartered in Perth, Australia. Its target group includes the shoppers who seek for convenience, variety, services and discounts (Le and Phillips 2015). In todays date, the company is one among the largest listed companies in Australian area, employing more than 220,000 employees in its business. Theoretical Framework External marketing environment analysis is a process of identifying all the internal and external elements has the potential to affect the performance of an organization (West and Bogers 2014). This analysis requires the assessment of the level of threats and opportunities that might present. It is a primary study of the macro environmental forces, competitor analysis and industry analysis in the purview of the growth of an organization. The external marketing environment plays a very crucial part in shaping up of the future of the whole industries and also those of individual businesses (Hung and Chou 2013). This analysis helps in gaining an insight of the environment that the business is in and the various factors that may influence it. The most relevant environments that need to be analyzed are that of the social environment, political environment, technological environment, and economic environment. Environmental analysis Competition: In the formulation of a strategy for business, the managers must take into consideration the strategies of the companys competitors (Weatherall 2013). The major competitors of Wesfarmers Limited are Myer, Woolworths, Best Less and Metcash Limited. Economic growth and stability: There is a low growth rate for Wesfarmers Limited. In comparison to the international markets, the wage costs for Wesfarmers Limited is higher. Increased strength of the New Zealand and Australian dollars. Political trends: The regulations of Ad hoc Restriction in the trading hours Zoning, retail tenancy and planning leases Legal and regulatory issues: The sale of the supporting division to the Australian group The sale of the Wesfarmers Limited insurance broking division to the Arthur J. Gallagher Co in the year 2014 Technological advancements: The technology authorized VAS (Value added services) The use of technology in order to foretell or predict the preferences of the customers and reduce the costs of the business. The increase in online shopping via mobile phones or other electronic or net devices Socio-cultural trends: Increase in the average educational qualification in the population Gradual increase in the average life expectancy Significant increase in the engagement of women in the current workforce Marketing strategies and plan: Transforming their liquor offering Extending the value leadership of the company Increasing the space growth and accelerating the density of the sales Differentiating Coles through growth channels Summary of threats and opportunities: Threats refer to the situation when the eternal factors jeopardize the smooth running of a business, while opportunities are the ones that are present everywhere that must be taken and utilized in order t improve the productivity and profitability of a business. The threats present for the Wesfarmers Limited include that it is facing high competitions in the market from its competitors. The competitors of it are offering specialized products and services to the customers at an equitable price levels. With the same, the economic downturn is leading to lower demand and plunged level of customer confidence. However, there are several opportunities present for this company as well. It can expand its business outside of Australia. It can enhance its service, experience and quality benchmarks across the stores along with taking customer and employee loyalty initiatives across its businesses. Conclusion Hence, it can be said that the paper has been instrumental especially to identify the strategically implication of the Wesfarmers Limited company resulting to its high performance in the market. The Pestle analysis and the summary of both the threats and opportunities, using both macro and micro level factors are representative to the development and fluctuation in the company beyond several different product and service portfolio. References: Gilchrist, D.J., 2015. Antipodean Owenite or colonial socialist: Charles Harper, economic development, and agricultural co-operation in Western Australia, 1890 to 1910. Hung, K.P. and Chou, C., 2013. The impact of open innovation on firm performance: The moderating effects of internal RD and environmental turbulence.Technovation,33(10-11), pp.368-380. Le, L. and Phillips, J., 2015. LNG: An emerging transport fuel.Energy News,33(4), p.15. Ross, D.F., 2013.Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. Weatherall, A., 2013.Computer Integrated Manufacturing: a total company competitive strategy. Elsevier. West, J. and Bogers, M., 2014. Leveraging external sources of innovation: a review of research on open innovation.Journal of Product Innovation Management,31(4), pp.814-831.

Earnings and Management Guidance Strategy †MyAssignmenthelp.com

Question: Discuss about the Earnings and Management Guidance Strategy. Answer: Introduction: The internal information of the firms play a major role in tax planning and that plays a major role in tax avoidance. If there is no adequate information that is available then companies might end up losing tax cuts. It is difficult to coordinate the different department of the firm for the sake of tax planning and sometimes the tax documentation might be so much that the tax authorities will nullify the same. It is thus important that awareness must be there and all departments must be coordinated to make sure that effective tax planning is done(Mayntz, 2017). However strangely in todays time the presence of evidences states that the importance of the internal information of the firm might end up affecting its tax avoidance capabilities. In this research paper we will try to understand how the internal information of any company might affect its overall tax avoidance and what role does it play in it. The report will follow the flow of information towards the concept of tax planning and that might end up affecting its prospects of tax avoidance. Tax avoidance is legally practiced but there is a very thin line between tax avoidance and tax evasion. Often while planning ethically people end up hiding their income by unlawful means thus that must be avoided. We will also study the overall role of the internal information in tax avoidance and judge the various aspects of the information that is available on the basis of various parameters like availability, accessibility, quality, importance to the firm in regard to the overall financials of the company. If the firm employs high quality accounting information system it will be able to use the same to extract high quality information accordingly(Minnis Sutherland, 2017). The various aspects of internal information have still been neglected in terms of tax planning but slowly its importance is being established. If good information is not available, tax planning might not be up to the mark, and that might affect the overall flow of data. It is difficult to establish effective coordination of tax planning across business or geographical segments. There is huge risk involved in the same as the firm documentation might not be able to prove the same and hence that will bring the firm in worse position. It is thus important that internal information must be properly regulated to avoid any kind of flow of such data from one source to another without regulation. For example Bayer has suggested in its reports that it might take several years for it to provide Research and development documentation and that has affected the overall tax standing of the company. Moreover companies around the globe are facing issues in managing their transfer pricing data, only 49 percent of all the countries globally flow their transfer pricing data through automated systems rest all are still struggling with the same. So that is affecting their overall standing in terms of tax prospects, if they dont have proper documentation they will not be able to prove their stand in front of the tax authorities. Thus the importance of effective documentation and the use of proper accounting system to maintain the same are very vital for any firm(Pape, 2017). The managerial decisions also pay an important role in case of the same. Thus as much as it is important to identify the correct information that will help in tax avoidance that must important it is to make sure that firms take necessary steps in maintenance and documentation of the same. Even if the firms are able to do practice effective tax planning that reduces their tax liability considerably, if they are not able to prove the same in front of the taxation authorities through proper documentation it will in crease more risk for the firm. In this research paper the need and importance of the same will be explained with support of examples and theories(Rodriguez Kaczmarek, 2016). To ascertain the importance of the internal information of the firm for the prospects of tax avoidance. To ascertain the need for good accounting management system that will help in maintenance of the documentation related to the internal information system and will also help in the flow of data from one department to others. The resilience that the firms put on tax avoidance to make sure that they end up paying less taxes and how the government is effected by the same. The steps that the government has taken in recent times to reduce the tax evasion and tax avoidance and the importance that it stress on documentation will be explained briefly. The research questions forms the basis that decides the flow of the research paper. In this assignment we will focus on certain aspects of tax avoidance and internal information importance will be highlighted in the same. The basic questions will cover coordination requirements between the different departments of the organization. Most of the departments practices decentralization in todays world, as per which the information is not accumulated and stored at a single place but is widespread across various locations on a rational basis. But this information is not available to the managers and they often fails to locate the flow of the same thus affect the tax planning that is done by the company(Werner, 2017). In case of active businesses the level of interaction is very high but when it comes to businesses that have been operating from many years and in which some departments ceases to exist, it becomes difficult to trace the flow of information and document the same in that regar d. Thus decentralization of information on a rational basis and ascertaining that flow of data happens accordingly is very important from the prospects of tax planning(Visinescu, Jones, Sidorova, 2017). And thus same will be discussed in this research paper, as on how the companies can employ good accounting software that can help them in managing their data effectively. In case of tax planning there is presence of huge uncertainty as the tax rules and guidelines are changing continuously, the government is always looking for rules and ways by which it can prevent companies from avoiding their tax avoidance. It is thus important that while planning for the tax elements the companies must see to it that the managers and the people who are given this responsibility must have proper knowledge in that regard that will help them in reducing the issues that they face with the tax department in terms of wrong tax rules or lack of effective documentation(Trieu, 2017). Thus the research question can be on how the managers can make sure that the level of uncertainty is reduced to acceptable level and they should make sure that they are employing experts who have good knowledge of this field of study. Thus that will help in reducing the tax issues. The tax avoidance planning also consists of tax risk. Tax risk occurs in case the management is not able to prove their tax calculation on the basis of the taxable income that they have shown; it might affect their business very badly and can cause them huge penalty. It is always preferable that level of risk must be comprehended beforehand, and then tax planning must be done. If there are two companies that have employed tax avoidance methods that have reduced their liability to a certain level then out of the two company the company that have better documentation and will be able to prove the department will have better chances of not facing any issues(Maynard, 2017). Thus there is a significant level of risk that must be avoided. And the research question will be formed on that regard ascertaining the ways by which the company can avoid their risk elements. What is the need of decentralization in case of tax avoidance and maintenance of the quality of internal information of the company? What are the ways in which the company can avoid the risk that is involved with tax planning and management? What are the methods that the company must follow if they want to reduce the high level of uncertainty that is involved with tax planning? How important it is for the companies to maintain quality internal information to satisfy the needs of the department and what role it will play in tax avoidance is the most important question that will be covered in this research paper. A wide and elaborated research was conducted by Jafari Amine Isfahani (2014) that focused on the corporate social responsibility of the companies around the globe to practice tax avoidance. For his research he studied at least 92 firms and drew up a report on how effective were these companies in suing their internal information for avoiding their taxes considerably. The results of his research stated that social responsibility had on effect on tax avoidance. There was no connection between tax avoidance and social responsibility(Trieu, 2017). It was important for the firms to make sure that they were avoiding the taxes on ethical basis and this in no way made them non ethical towards the government. Tax evasion was illegal but same cannot be said for tax avoidance. But what was the responsibility of the government was to make sure that they were practicing tax avoidance activities in such a way that they had proof for the same for the department. It is thus important that they must have proper documentation in that regard. If they are not able to proof the context on the basis of which they were avoiding the taxes that will become unethical. Even if they have no social responsibility they were responsible to avoid the tax disputes that might occur in case they practice wrong tax practices. That forms the basis of the research that was done by Jafari. Relation between Taxable income and Planning of Tax A simple study was carried out a study to study the relation between the taxable income and planning of tax avoidance based on the same and ascertaining the sensitiveness of the information in that regard. This research was conducted to ascertain the smoothing effect of tax avoidance on the overall profitability of the company. He also made investigation on 92 firms that were paying taxes and the main basis was the rate on which the taxes were paid by the company. It was reflected that there was a negative relation between the tax smoothing for income purposes and tax avoidance by applying different laws and principles. It was stated in this regard that smoothing for tax purposes the income might end up lacking the certainty for future tax advantages and provides the firm with abilities to implement better taxation practices. It also stated that exists a negative relative between the smoothing of information and the related information in that regard. It was highlighted that smoothin g the tax included income might end up reducing its overall information content that is related to it. In this research, the author made a note on the various aspects of the information that is related to the overall smoothing of information and taking necessary decisions in that regards. It highlights the issue that is associated with information related to smoothing of information for the purposes of tax. The managerial accounting research has struggled from previous ages on the lack of proper information for tax purposes. Effective management accounting is important for managing the level of internal information that is made available for the companies for tax purposes. The basic issues that relate to the internal information like uncertainty, lack of proper source, lack of proper acceleration might cause deviations in the overall tax planning for the company. This effect the tax avoidance practices a lot and might cause overstatement or understatement of income. There are few public proxies in this regard that deals with the overall quality of the internal information that is available for the managers of the company. Each of these proxies are discussed below in detail(Hanlon, 2010). Use of Accounting Information System Jennings 2012, states the importance of using sophisticated system of accounting for maintaining the internal information and recording the same through accounting information software. It paid resilience on coordination of the information and that helps in solving many issues like increasing the accuracy, removing manual intervention, streamlining reporting of information from time to time. Previously manual method of data collection and analysis was followed but now with advent of technology the same has changed a lot and automatic method of data retrieval has taken place. The companies must appoint experts to make sure that there is no loss of data from such system, proper security is maintained. The data must be entered into such system from regulated sources and then analysis of the same must be done. There are not much issues while using such automatic system the major issue is with security and training must be provided to employees to avoid the same. Else it is very fast and very effective method that might help in collecting the data from various departments, analyzing the same and converting them into such forms that they can be easily used by the managers or the people who deal with the same(Jennings, Stoumbos, Tanul, 2012) Second there was Williams 1996, which stated on the importance of the management forecast accuracy. It is important that the managers trace the sources of data on which the forecast is based. Management forecast is an important aspect of tax avoidance and an important source of data also. There must be a positive correlation between the information provided and the management forecasts. In this way, the managers will be applied to rely on the information that has been provided from various sources if they streamline the same to specific sources. This is how management forecasts helps in maintaining the quality of the internal information available for tax purposes. It is important that good quality information must be circulated so that while tax planning is done that information must be taken into place. Thus it is important that the source form and method of circulation of data must be traced so that in future there are no complications because of the same. It is important that pas t data must be studied before making any future forecasts and care must be taken in that regard. The managers of the company must be trained to study the flow of information and take important decisions based on the same y (William, 1996). Material weakness in Internal Information Third article will involve Feng et al. (2009), that stated that if there any material weakness in the internal control system that might affect the internal information very badly. Material weakness might lead to error in the internal information that the organization is using for the prospect of taxation purpose. Thus, care must be taken to remove all such internal weakness from the system. Weakness might also lead to untimely weekly information and the information might become stale. Information from different departments might not be reported to the headquarters on time and then that might not be considered for tax avoidance. Therefore, it is very important that proper audit of various control elements must be done in the organization. It has also been stated that firms that are using good quality ERP system will not be able to identify the material weakness very easily, thus it is important that companies must take necessary steps to reduce the same. If there are huge material we akness then that will lead to huge loss of investment that will be reflected in the overall tax penalty of the company. Thus, we see how sensitivity of the internal information are related to the position of the company and the actions of the management that are taken to maintain effective flow of the same. Other proxies that will be applied in this case will consist of better environment analyst and better market analyst that will be a great indicator of an effective external environment in which the company will operate(Root, 2011). It can thus be said that there is a strong connection between the internal and the external environment in which the company is operating if one does not function the other will also be affected. It is thus important that the overall quality of information that the internal environment is having must be in synced with the information that the external environment possess. This is how the organization can make sure that there are no issues in the intern al environment by making sure that it is in sync with the external environment and based on the market research that has been done in that regard. A higher level of internal information is a pre-requisite for error free external information that the analyst offers after conducting the required level of research and development. These two are the most important variable while designing the research study and effective analysis of the same on that regards(Feng Koch, 2010). Conclusion Thus, based on the above analysis it can be said that effective internal information plays a very important role in maintaining the level of data that is used for the prospects of tax avoidance. Companies while dealing with the same must keep some important point in mind like maintaining the data accessibility and viability and it must be available from secured sources. Timely audit must be done to make sure that there are no loopholes in the internal management system which could lead to adulteration of the data. Effective tax planning by taking necessary steps for maintain the quality of internal information can be done by various methods that includes a) Resolving the uncertainty of the information through better information acquisition b) coordination through various information dissemination tools c) Reducing the overall risk that might be involved in taxation process. The various theories and proxies that have been stated in the assignment can be used accordingly to find the so lutions to the issues that the company faces about maintaining the quality of information. The focus of this paper is on tax avoidance and the companies should see on how they can practice the same ethically. That will help in proofing the same in front of the departments and help them in proving their stand. The main research objectives have been fulfilled stressing on important points related to the overall flow of information, flow of data, assimilation of results and taking decisions accordingly based on the same(Rezai, 2013). The basic recommendations that can be provided to employ better and new methods that might help in keeping the data safe, securing the flow of data from one source to another. Managers can be trained to use the data effectively that the receive and make sure that it matches to their external environment in which the company might be operating. Thus, based on all this we can say that better future prospects will be there fueled by better decisions and that will help in keeping the information flowing and maintain the authenticity of the information that will help the company in practicing better taxation avoidance practices. This will help the company in paying of taxes ethically without any malpractices in that regard. Few other sections that are relevant to this research will help in ascertaining the importance of taxation policies about the tax avoidance practices. It is very important that companies must follow various accounting policies and accounting practices that will help them in tax planning in an innovative way. Tax planning is a very wide field and the companies must employ experts that can help them in this regard. The importance of the internal information of the companies has been stated clearly in this research paper and all the companies must pay heed to the same. The above discussed issues must be taken care of and then the company will be in a good position economically and will be able to avoid the level of taxes that the company must pay to the government. Thus, various taxation provisions must be studied in detail, the rules of the government in that regard must be studied and then the managers must go forward with making better analysis and better forecasts and making the tax avoidance planning based on the same(Blessings, 2010). The most conclusive thing from this research paper is how the companies can go forward and take necessary steps in that regard that will help them in maintain the effectiveness of their information and make sure to use it economically. This research is good in ways as it highlights the major issues that the companies are facing with respect to tax avoidance and sometimes fails to identify the thin line between tax avoidance and tax evasion(Mullineus, 2014). This research highlights the basic issues that company faces with respect to maintaining the quality of the information that the internal environment must offer, and make sure that the external environment is in sync with the same. 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